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LinkedIn does let you post a job free, but only one at a time per account and with capped visibility. Here is how to set it up and when paying for promotion actually pays back.
Updated May 24, 2026LinkedIn launched job postings in 2003 and built an entire recruiting business around them. The platform is the dominant channel for white-collar, salaried, and remote-friendly hiring in the US - especially in tech, finance, marketing, sales, and operations roles.
LinkedIn's posting model has two tiers: one free 'basic' job per account at any given time (with capped visibility and no promotion beyond your network), and unlimited promoted jobs with pay-per-click pricing. Most candidates apply via Easy Apply, which feeds applications straight into your LinkedIn inbox without leaving the platform.
7 steps, around 10-15 minutes start to finish.
Jobs post from a Company Page, not from a personal profile. If you don't have one, go to linkedin.com/company/setup/new/ and create one. You need to be an admin on the Page to publish jobs.
From your LinkedIn homepage, click the Work icon (top right grid) and select 'Post a job'. LinkedIn's flow starts with the free option and offers promoted upsells at the end. You can always click 'Continue with a free job' to skip the upsell.
Title, company (auto-filled from your Page), workplace type (on-site, hybrid, remote), location, and job type. LinkedIn matches candidates against these fields to decide who sees the listing in their feed and notifications.
LinkedIn supports basic formatting (bold, lists). 400-700 words is the sweet spot. Lead with what the role does and who it's for - LinkedIn candidates scan more than read, especially on mobile (50%+ of LinkedIn job-seeker traffic).
Choose between LinkedIn Easy Apply (one-tap apply, applications land in your LinkedIn inbox) or an external link to your careers page. Easy Apply gets dramatically more applications but lower per-applicant fit; external link does the opposite.
LinkedIn lets you add knockout questions (yes/no, multiple choice) and qualifying questions. Use 2-3 - more than that drops the application rate sharply. Knockout questions on hard requirements (work authorization, willingness to commute, required cert) work well.
Free post: visible in search results and to candidates in your immediate network, with limited algorithmic boost. Promoted: pay-per-click (typically $0.50-$5+ per click) with daily budget cap, surfaced in 'Recommended jobs' and notifications. For most small businesses, run free for 5-7 days first; promote only if free isn't producing.
| Tier | Price | What you get |
|---|---|---|
| Free (basic) job post | $0 | One free job at a time per account. Visible in LinkedIn search and shown to candidates in your network, with capped algorithmic visibility. Easy Apply enabled. Stays live until you close it. |
| Promoted job (pay-per-click) | From ~$0.50/click | Promoted in 'Recommended jobs', notifications, and feed slots. You set a daily budget. Cost-per-click varies widely by role - $0.50 for low-competition roles to $5+ for senior tech and finance. |
| LinkedIn Recruiter Lite / Recruiter | From ~$170/month | Sourcing tool (not just posting). Search LinkedIn's full member database with advanced filters, InMail credits, and pipeline tracking. Separate product from job posts; for active outbound recruiting. |
Promoted-job cost-per-click depends on role, location, and competition. LinkedIn does not publish a public rate card.
Drop this into the LinkedIn description editor and replace the bracketed fields. Tuned to the formatting LinkedIn renders cleanly.
[JOB TITLE] - [LOCATION or 'Remote'] - $[X]-$[Y] About the role We're hiring a [job title] to [one-sentence outcome]. You'll work with [team/role] on [the most important problem this role solves]. [Why now - what changed that made this role open.] What you'll own - [Outcome 1 - frame as a result, not a task] - [Outcome 2] - [Outcome 3] - [Outcome 4] What we're looking for - [Required experience] - [Required skill or expertise] - [Required tool/technology, if any] - Bonus: [Nice-to-have] What we offer - Pay: $[X]-$[Y] - [Benefit 1] - [Benefit 2] - [Schedule / location flexibility] About [COMPANY NAME] [2-3 sentences. What you do, who you serve, team size and stage, why someone would join now. LinkedIn candidates research the company before applying - this paragraph is where most of them decide.]
Yes, but with limits. You get one free 'basic' job post at a time per account, with capped visibility and Easy Apply enabled. To post a second job simultaneously or to get promoted placement, you pay per click. There is no permanent unlimited-free tier on LinkedIn.
The free tier is $0 with capped visibility. Promoted jobs run on pay-per-click pricing, typically $0.50-$5+ per click depending on role and market. A senior tech role in a major US city can run $4-$8 per click; an admin role in a smaller metro might be $0.50-$1.
Three common reasons: (1) Easy Apply isn't enabled (turn it on - free posts with Easy Apply get 5-10x more applications than external-link versions); (2) the role isn't tagged with specific skills (add 3-5 to the Skills field); (3) the listing has been live more than 7 days and the algorithm has stopped boosting it. Edit any field to trigger a freshness signal.
Free posts appear in LinkedIn search and are shown to candidates in your immediate network with limited algorithmic boost. Promoted posts get placement in 'Recommended jobs' lists, notification emails, and feed slots that surface to candidates outside your network. Promotion is pay-per-click with a daily budget you set.
No. Recruiter is a separate sourcing product for active outbound recruiting (searching LinkedIn's database, sending InMails, building pipelines). Job posting itself is included on every LinkedIn account at the free or promoted tier. Recruiter starts at around $170/month for the Lite version.
Yes. ParsleyHR syndicates to LinkedIn and 15+ other major job boards from a single dashboard. Applications from every source land in one inbox with stages, scorecards, and reminders so you don't have to manage three inboxes for one role.
LinkedIn is the best channel for salaried office and tech roles. Pair it with Indeed for broader reach and Google for Jobs for the candidates who search Google directly. ParsleyHR posts to all three in one click.
