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Indeed is the largest job board in the United States. Posting is free, but the free listing competes with sponsored ones - here is how to set it up so candidates actually see it.
Updated May 24, 2026Indeed is a job aggregator launched in 2004 and acquired by Recruit Holdings in 2012. It has been the most-trafficked job site in the US by Comscore measurements for over a decade, which is why a single listing here can outperform multiple smaller boards.
Employers post directly through indeed.com/hire. There are two listing types: free organic posts (visible in search results but ranked behind sponsored ones) and sponsored posts (pay-per-application or daily-budget), which Indeed promotes more aggressively to matching candidates.
7 steps, around 10-15 minutes start to finish.
Go to indeed.com/hire and click 'Post a Job'. Indeed asks for your company name, location, and number of employees. If you already have a personal Indeed account from a previous job search, sign in - Indeed will offer to add an employer profile to it.
Fill in the job title, location, job type (full-time, part-time, contract, temporary, internship), and schedule. Indeed surfaces these fields in the search filters candidates use to narrow results - the more accurately you fill them in, the better the targeting.
Indeed strongly nudges you to include a salary or hourly range. Listings with a published range get materially more clicks - Indeed has published internal data showing 30%+ more applications on listings with a transparent pay range.
Indeed's description editor accepts basic formatting (lists, bold, links). Aim for 300-700 words covering: what the role does day-to-day, what you need from the candidate, what you offer in return, and a short paragraph about the company. Use the copy-paste template below as a starting point.
Indeed lets you add up to 10 screening questions (knockout questions and free-text questions). Use 2-4 - more than that and you'll lose mobile applicants. Good knockouts: 'Do you have a valid driver's license?' or 'Are you authorized to work in the US?'.
At checkout, Indeed offers free posting (organic) or sponsored. Free posts appear in search but rank below sponsored ones and fade in visibility after about 5-7 days. Sponsored posts let you set a daily budget or pay-per-application - typical budgets run $5-$25/day for small businesses.
Once published, your listing typically goes live within 15-60 minutes (after a brief moderation pass). You'll get applicant notifications by email. Indeed's employer dashboard shows views, clicks, and applies in real time.
| Tier | Price | What you get |
|---|---|---|
| Free (organic) | $0 | Visible in Indeed search results but ranked below sponsored posts. Visibility tapers after 5-7 days. Unlimited applications. |
| Sponsored (daily budget) | From $5/day | Promoted in search and shown to matching candidates as 'Featured'. You set the daily ceiling; Indeed charges per click or per application depending on your campaign type. |
| Pay-per-application | Varies by role + market | You only pay when a candidate matching your criteria applies. Per-application costs typically range $5-$50+ depending on role competitiveness and location. |
Prices in USD. Indeed does not publish a per-application rate card - actual cost depends on role, location, and competition. Verify current pricing on indeed.com/hire.
Drop this into the Indeed description editor and replace the bracketed fields. Tuned to the formatting Indeed renders cleanly.
[JOB TITLE] - [LOCATION or 'Remote'] About [COMPANY NAME] [1-2 sentences: what you do, who you serve, how many people work there. Keep it human.] What you'll do - [Concrete task 1 - start with a verb] - [Concrete task 2] - [Concrete task 3] - [Concrete task 4] - [Concrete task 5] What you bring - [Required experience or certification] - [Required skill] - [Required soft skill or work style] - [Nice-to-have, prefix with 'Bonus:'] What we offer - Pay: $[X]-$[Y] [/hr or /year] - [Benefit 1: PTO, health, etc.] - [Benefit 2] - [Schedule clarity: hours, days, on-call expectations] How to apply Click Apply on this listing. We review applications within [N] business days and respond to every applicant.
Yes - basic Indeed job posts are free. Free listings appear in organic search results but rank below sponsored posts and lose visibility after 5-7 days. Sponsored posts cost a daily budget you set (commonly $5-$25/day for small businesses) or a per-application fee.
Free Indeed posts remain visible in search indefinitely but their ranking decays over time, with most candidate traffic happening in the first 5-7 days. Sponsored posts stay prominently visible as long as your budget runs. You can refresh a free post by editing it - the algorithm treats edits as freshness signals.
Free posts are organic listings that appear in search but rank below sponsored ones. Sponsored posts are promoted in search and shown to matching candidates as 'Featured'. Indeed bills sponsored posts either by daily budget (pay-per-click) or pay-per-application depending on your campaign setup.
Go to indeed.com/hire, click 'Post a Job', sign up with your company email, fill in the role details and description, and choose 'Free' at the checkout step instead of sponsored. No credit card is required for the free option.
Yes. ParsleyHR syndicates every job you post to Indeed plus 15+ other major boards, and routes all applications back to a single inbox. You can also opt into sponsored Indeed placement with a click and a budget cap, without leaving ParsleyHR.
The three most common causes: (1) no salary range published - Indeed's filters hide listings without one; (2) a too-narrow job title; (3) the post has aged past its visibility window. Edit any field to trigger a freshness boost, or sponsor it with a small daily budget for 3-5 days.
Indeed reaches the most candidates, but pairing it with Google for Jobs and LinkedIn picks up the searchers Indeed misses. ParsleyHR posts to all three in one click.
